It’s really a matter of economics… demand for avocados is surging to record highs while Mexico and California are delivery smaller crops than in previous years. This creates what economists refer to as scarcity and substantially raises the price for the average consumer.
Guacamole and Avocado Toast have become all the rage in recent years and China as well as various other countries in Europe have discovered the decadent delights of the fatty fruit which have cut into the supply available to North America substantially.
Avocado trees are alternate bearing crops meaning they have large harvests one year and smaller harvests the next. We’re not talking about a minor reduction in yields either – they can be as low as 40% from the previous year’s ‘large’ harvest.
Like any commodity, the price will fluctuate based on supply and demand but if we all go easy on the guacamole this summer there’ll be more to spread around when it comes time for the Super Bowl!